Prof K S Chandrasekar vc@clujammu.ac.in Before independence, Bharat was deep rooted in Swadeshi consumption and the same continued in much stronger vein after independence. However, as we are approaching the 100 years post-independence, there is a need to relook at our consumption patterns which has been shaped by the western ideologies and brand consciousness. Like the Western countries, India too had a set of people belonging to different generations. However, India was under the British rule and the old generation […]The post Swadeshi and Generational Shifts- way forward appeared first on Daily Excelsior.
