Tata Motors has reignited its SUV ambitions with the launch of the all-new Sierra, aiming to break into India’s fiercely contested mid-size SUV market. Despite strong positions in compact SUVs, the homegrown automaker has long struggled to gain traction in the mid-size category. With rivals Hyundai Creta, Maruti Victoris and others dominating the space, Tata is betting big on the Sierra to revive momentum and reclaim lost ground.
