Amid a sea of navy blazers and black bomber jackets, the sneaker always wins. Once again, they were the fashion MVPs of The Economic Times Startup Awards. Taking inspiration from the land where denim and hoodies reign supreme, many founders turned up, clad in the ultimate hipster status symbol. Among the returning favourites were Onitsuka Tigers and Nike Jordans, joined this year by a new entrant: Cricketer Sachin Tendulkar’s Ten x You. Peak XV’s Rajan Anandan matched his bandhgala and trousers with a white-and-blue Ten x You.
