E-commerce firm Flipkart on Wednesday said it has reported one of its strongest growth phases in recent years, marked by a sharp rise in customer base, higher order volumes, and deeper participation from Tier-2 and Tier-3 towns.The company said it served over 200 million customers across its ecosystem during the festive season, reflecting its expanding relevance in urban and non-metro India.Overall orders on the platform grew 21 per cent during the festive period, and around 40 per cent year-on-year post-festive period, signalling broad-based consumer confidence and category momentum, the company said in a statement.The festive cycle attracted 101 million customers, with two-thirds of them from non-metro areas – a trend Flipkart said reflects the accelerating shift of smaller towns toward online consumption and category diversification.”The belief that India’s consumption story is driven only by metros is outdated. We see multiple Indians shopping on Flipkart: value-conscious .
