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Norton Motorcycles Steals the Spotlight at EICMA 2025 with Four Dazzling New Launches and a Bold Brand Revival

Norton Motorcycles stole the spotlight at EICMA 2025 with the global debut of four all-new models — Manx R, Manx, Atlas, and Atlas GT — marking a bold resurgence backed by £200 million investment and a reimagined brand identity under TVS Motor Company.

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