UIDAI has partnered with research consultancy Behavioural Insights Ltd (BIT). The MoU aims to increase MBU in Aadhaar for 5-year and 15-year-olds, and to address behavioural, logistical, and awareness-related barriers to ensure timely updates, UIDAI said, adding that this will enable seamless access to services and benefits linked to Aadhaar.
