Oxford University Press has declared ‘rage bait’ its Word of the Year for 2025. This term describes online content designed to provoke anger and outrage. Its selection highlights a significant shift in how online platforms seek attention. This year’s choice reflects growing concerns about digital wellbeing and the manipulation of emotions for engagement.
What does “rage bait” mean? Oxford Word of the Year 2025 revealed and here’s why the chosen word dominates the digital space
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