India has changed a lot when it comes to beauty. People are moving from chemical-based beauty care to Ayurvedic and natural products. These products are herbal, floral, oily, and naturally safe for the skin.

Ayurvedic beauty has a speedier increasing pace. It was approximately zero six to two thousand crore in 2022. As per professionals, the projection is that it can touch a whopping ₹18,2400 crore by 2028. That would translate into an association of more than 19 per year.

Popular and very much known Indian ayurvedic beauty brands such as Kama Ayurveda, Forest Essentials, dabur and Just Herbs are no longer just in India; now, even people from as far as the UK, UAE, and US recognise these brands because they have brought the essence of traditional Indian beauty and packaged, design, and marketed it to the current time.

Asks more and more families: "What's in my cream?" "My shampoo safe?" "What causes their plant-based and chemical-free beauty?" Tune in for Part 2, which takes us into what major events and government initiatives are doing to further this wave of green beauty.