Influence is the most powerful tool to get business or product. People are leaving their full-time desk jobs to chase the glamorous world of digital social media influence.
But are humans a necessary element of influencing? If you said yes, well you are about to be proven wrong. if you are not aware, then this might sound to you but virtually created animations are gaining influencers around the world. Indians do not like to leave behind any new ideas, and therefore India now has its first virtual influencer.
Introducing Kyra: India's first meta-influencer. Going by the name 'kyraonig' on Instagram she is the first-ever virtually created influencer in India.
With 21 posts on the profile, she is gaining flowers rapidly. Currently, she has 9.9K followers. Living in Mumbai, Kyra is created by Himanshu Goel, business head at top social.
“We didn’t know how audiences would react. Would they even know of the concept? But the amount of engagement Kyra got was encouraging, even though there were some trolls. We are getting 1k new followers a day.” said Goel.
She describes herself as a "Dream chaser, model, and traveler"
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