In the first part, it was outlined that an increasing number of people are switching over to Ayurvedic and natural beauty products. But did you know even the Indian government is fostering this trend? The Ministry of Tourism initiated the National Medical and Wellness Tourism Board to carry forward Ayurveda and natural healing, wellness centers, and Ayurvedic beauty care at the core. Organic shampoo and other beauty products have a high demand. People want safe products for their skin and the earth. 

Ayurvedic beauty stalls were one of the main attractions at the India International Trade Fair. The stalls went berserk with footfalls for herbal soaps and skin oils, from charcoal facewash to herbal soaps. It was a tribute to pure and natural. 

With such support from the government, with increasing consumer faith on one side, and smart Indian brands, Ayurvedic beauty is going to shine bright in the future.